South Kent School is proud to share that Head Basketball Coach Craig Carter was recently featured in the April edition of the PREP Athletics Newsletter, highlighting his leadership, coaching philosophy, and the powerful culture he continues to build within the South Kent Basketball program.
In the feature, Coach Carter discusses the values that drive his approach to player development and team success. His personal motto—“TAB: Trust and Believe”—captures his commitment to cultivating excellence on and off the court:
“Everybody has to pay their portion of the tab,” Carter says in the interview. “Paying your tab means being your best self—being dedicated to your body, this team, and your craft. I’m going to put you in positions in practice and in games to help you look your best, but I need you to pay your portion of the tab—that trust and belief.”
Coach Carter’s emphasis on discipline, accountability, and belief in the process has helped establish South Kent Basketball as a premier prep program and a launching pad for college-level and professional athletes. Under his leadership, the program continues to thrive—instilling confidence, work ethic, and a team-first mindset in every athlete who steps onto the court.
🎧 Listen to the full podcast interview with Coach Carter here.
#GoCardinals
